(Online) education revolution: getting the most out of courses you buy
From San Francisco to San Paulo, Dubrovnik to Dublin, there’s an education revolution going on which has nothing to do with old world institutions. As universities and other learning institutions continue to evolve into big businesses, professionals are realising that...
Looking for backers
I’ve always had an overactive imagination. This was great fun when I was a child, when I’d access my stories from my head, like files in a filing cabinet. I’d flip through all the different story scenarios I was in the midst of, choose one, and pick up the storyline...
Your Essential Launch Guide
Whether you’re launching an online course or a live event, there’s so much to do and to remember, that it’s hard to keep your head above water. Ahead of my upcoming Hustle & Heart online program launch, I’m sharing my tried-and-tested essential launch guide that I...
Shipwrecks of projects past
Upon the deep ocean bed of hopes and dreams lies shipwrecks of projects past. Submerged beneath expertise, experience, mistakes and dashed expectations, these shipwrecks pose a real danger to the business owner ill-equipped to navigate around them. So how do we decide...
Why charging by the hour makes no sense
Finding Bjork in the huge cavernous room at Sydney’s Carriageworks, where she was spinning the decks as part of a special Bjork event at the Vivid Sydney festival, was a matter of following the throng into the corner of the room. Actually seeing her was more...
The overwhelm epidemic: simple steps to overcome it
Overwhelmed is a word I seem to hear every day. Everyone, it appears, is overwhelmed. Not just busy. Not just frantic. But full-on, overblown overwhelm. I’m trying to understand what we mean when we say we’re overwhelmed. Is it...
Are you coachable?
Before you engage a business coach, it’s smart to ask yourself, ‘am I coachable?’ Business coaches are only good for two things – to help you see your blind spots and for taking short-cuts. Sure, there are other benefits of engaging a business coach, such as...
What to do when plans fail
There’s a lot of talk about the importance of business planning – planning is invaluable in business. But there’s next-to-no conversation about what to do when plans fail, which they frequently do. So you’ve reviewed your plan and things aren’t...
Down with the beige brigade!
The strangest compliments that I receive include variations of: “you tell it like it is”; “you’re honest”; “you’re real”. I find this depressing. First, because I’d like these attributes to be taken for granted. Second, because it infers that other business coaches...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
Click here to send Brook a message.
