by Brook McCarthy | Mar 23, 2016 | Creativity, Entrepreneurism
If you’re a one-(wo)man band in business, it’s easy to get disheartened by what you can’t do. No marketing department to outsource to, no chief financial officer to say “yay” or “nay” (and, better yet, show you how to make something work financially), and no customer...
by Brook McCarthy | Mar 21, 2016 | Entrepreneurism
Clients tend to laugh at me when I tell them they need to learn how to manipulate themselves better. They assume I’m joking. Most believe that manipulation is something evil people do for laughs (while cackling alone in their tower, because evil folk have no friends)....
by Brook McCarthy | Mar 15, 2016 | Communication, Creativity, Thought leadership
Hey non-writer! I see you. Hiding behind your retweets and regrams. Sweating over your social media updates. Rushing out emails quick smart, with narry a re-read in sight. I see you. I know you don’t like writing. Because you don’t like being misunderstood. You don’t...
by Brook McCarthy | Feb 19, 2016 | Communication, Creativity, Entrepreneurism
{Psst! This article is part two of a two-part series. Click here to read the first one.} Too many business owners take one large, entirely unnecessary risk in their businesses. In the heady rush of creative inspiration, without realising it they forget who they’re...
by Brook McCarthy | Feb 15, 2016 | Communication, Entrepreneurism
There’s one big thing that far too many business owners do that’s hugely risky – and one tweak in your approach that not only cuts your business risk substantially but also has the serious potential to significantly multiple the dollar amounts you are aiming to earn....
by Brook McCarthy | Feb 2, 2016 | Entrepreneurism, Money
This case study looks at Helen Wilkes, who enrolled in our first ever round of Hustle & Heart back in July last year. Helen was a new yoga teacher with a fledgling business. Here’s her story: I was on a working visa from the UK, taking full-time contracts in...
by Brook McCarthy | Jan 27, 2016 | Entrepreneurism, Money
Isn’t there something giddy about the new year period? Something heady and liberating? An explosion of possibilities, each more exciting than the last, combined with a cathartic clean slate? Of course, it’s just a date on a man-made calendar says cynical you, but...
by Brook McCarthy | Jan 12, 2016 | Branding, Entrepreneurism, Thought leadership
Over the last eight years, I’ve worked almost exclusively with people who love what they do and identify strongly with their work. People who become self-employed not because they want to earn a million dollars annually and enjoy homes on every continent, but because...
by Brook McCarthy | Dec 14, 2015 | Creativity, Entrepreneurism
If there’s ever something that kills the creative buzz, it’s got to be planning. While we may intellectually appreciate the benefits of planning and the folly of not, it’s up there on our list of favourite things, in between “do taxes” and “reorganise archives”. As a...
by Brook McCarthy | Nov 30, 2015 | Entrepreneurism
We are renovating at the moment. Renovating involves taking our roof off. And so we are living with my parents. For three months (at least). With our two young children. My parents have a tenant as well. And I have three younger sisters, two of whom have young babies....