Business Coaching For Small Business Owners
Business Coaching to untangle the web
Marketing is a massive field. There’s plenty you could do. And things that you should do. But how do you untangle the web so your business message cuts through the clutter?
Hi! I’m Brook. I’m a digital marketing business coach who specialises in small business, particularly in the health and creative sectors.
For the last 15 years, I’ve been working in online communications and the last 10 of those years, I’ve been working closely with small business owners to train, teach, coach and assist them in digital marketing for small business.
I can help you save time, money and frustration with low-cost and no-cost marketing techniques that are both time-honoured and cutting-edge. My coaching is low on hype and high on practical action and sustainable strategies. Regardless of whether you are doing the lion’s hare of your business marketing, or whether you want to be better informed and more strategic so you can effectively manage your marketing team or marketing freelancers, I can help.
Do you need a business coach?
- You have some fantastic clients, just not enough of them.
- You get great feedback and good word-of-mouth referrals, but inquiries and sales aren’t steady or predictable.
- You have plenty of great ideas but trouble discerning the good ones from the rest.
- You are prone to changing direction and sometimes lack follow through.
- Although you’re sure you need to get better at working on your business rather than in it, you are reacting and responding and often overwhelmed with the countless things that demand your attention.
- You need help to gain clarity in what you’re doing and how to do it.
What makes me qualified to be your business coach?
I’ve been working in small businesses my entire career. My background in Public Relations brings a different slant to the new digital tools of social media marketing and email list growth strategies.
I established my business in 2008 (celebrating 10 years in business this year!), specialising in digital marketing for small business owners, primarily from the health and creative sectors. Since 2008, I’ve work with hundreds of sole traders, business owners and entrepreneurs from a variety of industries, on how to sharpen their strategy, tighten their focus, magnify their reach and grow their business.
Over this last 10 years, I’ve done all manner of digital marketing on behalf of clients, from large multi-nationals to tiny one (wo)man teams. From website design to SEO copy writing, marketing planning and strategy, to social media implementation, competitions, campaigns and content marketing, if it happens online, there’s a fair chance I’ve done it.
Seven years ago, I began running public courses on digital marketing for small business owners, as well as workplace and inhouse tailored training sessions, and one-to-one business coaching. My timing has been excellent (and accidental!) – social media marketing exploded on the Australian landscape at the same time as I was exploring these brand new, no-cost and low-cost tools which are particularly powerful for small business owners.
Business coaching with me gives you clarity and confidence, with actionable steps to grow your business and evolve your brand. Location is irrelevant, thanks to the internet. I use Zoom to conduct all coaching sessions, with your online, collaborative Action Plan updated by myself and my team within 24 hours of our call, so you always know what your top priorities are to focus.
I’ve been told that I’m not a typical business coach.
I’m opinionated and highly practical, with real-world, up-to-date digital marketing experience. I move easily between digital detail to big picture overview. I’ve been told that I’m more like a marketing consultant, business advisor, reputation management strategist or technical trainer.
What my clients say
I needed help to restart my business marketing because I didn’t have enough clients. I find Brook’s clarity really helpful. She challenges a lot of my assumptions and gets me out of my comfort zone.
The process of working together is excellent. I’ve had a huge amount of practical advice on everything from putting together proposals to writing for my audience. Since coaching, I’ve made changes to my website, started blogging, changed where and how I work, and been far more productive. Brook’s advice on improving SEO led to a new client finding me only through my website for the first time ever! Brook cheered me on as I prepared my proposal and I landed a big new contract. I feel far more confident in my business and where I’m headed since coaching.
- Catherine O'Dwyer, Catherine O'Dwyer Associates
I decided to engage Brook as my business coach because I’d worked with her before and I knew she knew her stuff and I wanted someone ‘in the know’ to support me during my first online course launch. Brook helped me in those pivotal days to focus on the key tasks that were essential, not only to the smooth running of the course, but reaching the people who would be most likely to benefit and would purchase. She was, variously, my teacher, trainer, cheer-squad, confidant, accountability coach, and business manager and it made the whole experience that much more easy. Brook is a great combination of supportive, plain speaking, encouraging, and firm when required.
- Lauren Tober
I don’t know whether to love or hate you. You keep inspiring me to do more and more. Your ideas and insights have been invaluable and, thanks to our collaboration, my business has taken on a exciting new direction. Even though you are keeping me very busy, I wouldn’t change a thing! Thank you Brook!
- Andi Kiprillis, YogaPlus.com.au
I attended two of Brook’s Online Marketing Intensives over the past 14 months – I loved the first half-day course so much, I couldn’t wait to enrol in the full day course just recently. I signed up mostly because Brook’s newsletters make absolute sense to me. Although some of Brook’s ideas seemed well beyond my expertise, she has whittled these into masterpiece status in the course which is very user-friendly. I am excited and inspired – and have converted from a total Facebook naysayer to a now committed (business page) Facebook addict. Brook demystified marketing and social media and shared her clever tricks of the trade in how to sell out an event, fill a yoga room, and keep your Google ranking up.
- Mitch Gibson, Yoga Bowl
Brook’s intensive was a great opportunity to learn the most important parts of a number of online marketing techniques. Brook really empowered us to give it a go. It was fantastic connecting and sharing with like-minded souls and not be intimidated by our competition, recognising that we each have something unique to offer which will attract our specific, and different, customers. Brook is a fun, energetic and passionate person whose authenticity shines through.Brook’s intensive was a great opportunity to learn the most important parts of a number of online marketing techniques. Brook really empowered us to give it a go. It was fantastic connecting and sharing with like-minded souls and not be intimidated by our competition, recognising that we each have something unique to offer which will attract our specific, and different, customers. Brook is a fun, energetic and passionate person whose authenticity shines through.
- Shakti Grace, The Holistic Chef
This is the second course I’ve done with Brook and I’m delighted with what I’ve learned.
Brook’s fun and inspiring way makes the topics accessible and fun, and she is also generous and honest with the course content. Feeling inspired!
- Alexandra Di Cecco, Luminous Women
Brook’s one day course was a real eye-opener. I went from having little knowledge on how to promote my business to being savvy with a variety of on- and off-line mediums. I left the course feeling like a horse ready to bolt at the starting gate, I couldn’t get home fast enough to start implementing all her wonderful strategies. Thank you Brook for an awesome day. A week on, I am already reaping the benefits.
- Rachel Zinman, Rachel Zinman Yoga
You have a unique business.
Your goals don’t look like anyone else’s.
I have no off-the-shelf template.
We can steer this in any direction you choose.
Together, we can cover:
Make your marketing powerful (and powerfully relevant)
Most marketing communications is a lot of blah blah blah. Together, we can examine your point of difference and ideal client psychographic to ensure your marketing is relevant, compelling and powerful and acts as a magnet.
Captivate your market
My background in Public Relations, website design, search engine optimisation, business blogging and guerrilla marketing means I bring a unique approach to help you build your build your professional reputation and create a powerful brand that captivates your market.
Social media marketing strategy
How do you translate social media activity into new paying clients? I’ve been at the forefront of social media marketing as it’s exploded on the Australian market. I’ve been running courses on social media marketing for more than seven years and have helped hundreds of small businesses establish themselves on social media.
Revise your website
I’ve worked on hundreds of client websites over the last 15 years – let’s examine how your website is working, where it’s losing your business, and how to quickly and easily give it a refresh and rejig so it’s working for you 24/7.
Plan your marketing campaigns
From brainstorming storylines, scripting videos, briefing marketing professionals and launching competitions, we can help ensure that your marketing campaigns are timely, impactful, and in line with your broader business goals.
Profits and pricing
Together we can examine how to extend your lifetime value of each client, up-sells and cross-sells, and how to better communicate the value that your business offers, with both right-brain and left-brain communication techniques.
Devilish digital details
Depending on your digital competency and capacities, we can implement webinars, social media competitions, influencer marketing, e-commerce optimsation, marketing and sales funnels, SMS marketing and trip wires. I can quickly and easily help you determine what are the best and most relevant techniques for you (hint: not all of them!)
This coaching program is more than the sum of its parts. It means you’ll have my brain, heart and industry connections to help you take your business to the next level.
What to expect
- One-to-one support twice a month for four months (8 sessions in total).
- Our first session together is 90 hours minutes minimum, where we dive deep to uncover exactly where you are now and where you want to be in five years’ time (because if we can describe it, we’re half-way towards getting it). Each session thereafter is 60 minutes.
- You can email or text me in between our sessions for those freak-outs/epiphanies.
- I share my industry contacts and little black book of trusted creative marketers (invaluable!).
- Together we’ll go through your marketing communications to ensure that it speaks to your ideal client and compels them to act.
- You’ll also receive any supporting information, templates and exercises that I’ve developed, which have been tried and tested in large and small training groups and with my clients.
- A 10% discount with no expiry which you can apply to any of my online courses (excluding my group coaching program, Hustle & Heart).
This could be perfect for you if …
- You’re not afraid of hard work but you want to see results, dammit!
- You want to whip things into streamlined, super-organised, optimised-and-radicalised shape.
- You want your brand to be a far more accurate and powerful reflection of your business.
- You are not afraid of experimenting or of taking chances.
Not all matches are made in heaven. This may not be for you if:
- You can’t afford this (I do not recommend you go into debt to do this).
- You are looking to for a secret formula to grow your business quickly without any additional effort.
- You are looking to give away responsibility for your business successes and failures.
- You aren’t willing or able to dedicate at least two extra hours a week, on top of your normal work, to put plans into action outside of our business coaching sessions.
$2400 in full upfront
(Australians have additional GST)
Are you ready to save yourself time, inefficiency, money and stress by seeking the help you need to further develop your business?
I only see a maximum of eight coaching clients at any one time to keep my time and attention with you as focused and fresh as possible. Currently, four out of six spots are taken and wait time to start is currently three weeks, so click the ‘apply now’ button to begin the process.
If you’re keen to do business coaching with me but can’t afford it, then I recommend you check out my group coaching program Hustle & Heart. There’s plenty of coaching and interaction, including one-to-one time.
I look forward to reviewing your application and, hopefully, working with you.