by Brook McCarthy | Mar 23, 2016 | Creativity, Entrepreneurism
If you’re a one-(wo)man band in business, it’s easy to get disheartened by what you can’t do. No marketing department to outsource to, no chief financial officer to say “yay” or “nay” (and, better yet, show you how to make something work financially), and no customer...
by Brook McCarthy | Mar 15, 2016 | Communication, Creativity, Thought leadership
Hey non-writer! I see you. Hiding behind your retweets and regrams. Sweating over your social media updates. Rushing out emails quick smart, with narry a re-read in sight. I see you. I know you don’t like writing. Because you don’t like being misunderstood. You don’t...
by Brook McCarthy | Feb 19, 2016 | Communication, Creativity, Entrepreneurism
{Psst! This article is part two of a two-part series. Click here to read the first one.} Too many business owners take one large, entirely unnecessary risk in their businesses. In the heady rush of creative inspiration, without realising it they forget who they’re...
by Brook McCarthy | Dec 14, 2015 | Creativity, Entrepreneurism
If there’s ever something that kills the creative buzz, it’s got to be planning. While we may intellectually appreciate the benefits of planning and the folly of not, it’s up there on our list of favourite things, in between “do taxes” and “reorganise archives”. As a...
by Brook McCarthy | Oct 30, 2015 | Branding, Communication, Creativity
“To everything (turn, turn, turn) There is a season (turn, turn, turn) And a time to every purpose under heaven” (The Byrds) In July this year, after more than seven years of trading under the name Yoga Reach, I decided it was time for rebranding. It was a decision...
by Brook McCarthy | Sep 7, 2015 | Communication, Creativity
There’s plenty of heart-wrenching, tear-duct inducing inspiration on the net. You may be in the inspiration business? Perhaps, as part of your remit, you’ve got to engage, provoke, seduce, persuade and inspire clients. Most business owners do – it’s the necessary...