Lessons from under the hood of my ’30 Days’ product experiment
On January 22 I came up with a big idea – a business growth course for wellbeing professionals that would be ‘pay what you like’. Two days later I made the crazy decision to announce to our Facebook page of 1300+ people that it would be launched February 1st, just...When to DIY and when to outsource
You may well have started your business through borrowing, barter and begging, and it’s likely been a steep learning curve. The temptation to learn how to do everything you need to do online is tempting. But time is money. So what skills should you develop yourself...Five essential marketing tools for wellbeing businesses in the 21st century
Advice abounds on whether or not you should be blogging, emailing your list weekly or monthly, taking out magazine ads in yoga publications or running some smarty-pants collaborative competition on Facebook to grow your tribe. Confused? That’s understandable....
How to maximise your spend on online advertising
So you’ve spent a small fortune on Google AdWords, Facebook ads, or other advertising online and your website statistics are up. But where are you sending visitors? Equally important as the wording of your online ad is the webpage that the ad is linked to. This is...The web goes local with small biz services
There’s a new online trend in town and it’s great news for small, bricks-and-mortar businesses. People are using location-based services, geo-tagging, and local search to find local businesses online and build community at street level through their mobile phones. Led...
Brook McCarthy is a writer, speaker, trainer and business coach with 18+ years’ experience in communications. Brook enables leaders and organisations to magnify their impact. When you build your brand, grow your reputation and enhance your credibility, you can do your best work. Brook is located in Sydney, Australia when she’s not off galavanting around somewhere.
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