Twenty-first century marketing isn’t about drastic discounting, constant promotions, and hype-filled sales speak. It’s about building a tribe around your business by being useful, valuable and relevant to your people.
It’s about putting your values front-and-centre. It’s about collaborating and listening more. It’s helping people navigate through decisions from “hearing about”, to liking, knowing, trusting and buying.
Done well, social media marketing helps give context, educate and overcome misconceptions, create meaning, build trust and establish credibility. Done well, social media marketing becomes a conversation where strangers become clients, and clients become fans and friends (who bring friends)!
This one-day intensive course explores how to effectively use Facebook, Instagram, and Facebook advertising to grow your business. But really, it’s about how to attract your perfect clients like moths to a flame, and establishing yourself or your business as a leader, expert and authority in your field while skilfully converting browsers to buyers.