I’m a digital marketing trainer, writer & business coach, specialising in the health and creative sectors

Content Marketing Strategist

Do your content marketing efforts draw the right customers to your brand? Or are you struggling to create a coherent compelling story across all channels? Read more

Small Business Digital Strategist

How can you build a reputation online, so that your company dominates the first page of search engine results for high-value phrases? How can you develop rapport with strangers and cultivate these into warm leads, new clients, and raving followers and fans (who bring friends)? Read more

Group business training for owners

If you’ve been in business for at least two years, you’ve got a few things figured out – you’re earning good money, you’ve got a steady stream of clients and referrals and have conquered the steep learning curve of your first years in business. Read more

As seen in:

Upcoming public courses

Melbourne Blogging course

October 11, 2017 10:00 am

Melbourne Social Media Course

October 12, 2017 10:00 am

Perth Blogging Course

October 18, 2017 10:00 am

Perth Social Media Course

October 19, 2017 10:00 am

Brisbane Blogging Course

November 15, 2017 10:00 am

Brisbane Social Media Course

November 16, 2017 10:00 am

Sydney Blogging course

November 22, 2017 10:00 am

Sydney Social Media Course

November 23, 2017 10:00 am

Latest on the blog

Stay on message – but give up control

Nothing is a sure bet in life – except that anything that could go wrong, will go wrong. This is particularly true if you’re busy and especially cannot afford anything to go wrong.

This cheery little message isn’t intended to contribute to the concerted worldwide political campaign to keep you awake at night. There’s plenty of that! Stay with me. Read more

Leonard Cohen on dented perfection

In 1972 in Jerusalem, Leonard Cohen, accompanied on stage by a full complement of musicians and singers, abruptly stopped singing “Bird on the Wire”.

“I really enjoy your recognising these songs,” he said to the audience. “But I’m scared enough as it is out here, and I think something is wrong every time you begin to applaud.” Read more

Give and receive: Christmas in business

Ah, Christmas! So many expectations, so much stress.

Usual suspects include “make peace with warring family members, cook like Nigella, organise catch-ups with all friends, close and distant, finish garden, get a haircut, shop like the clappers, give to charity, be nice to your children, be upbeat and joyous, in line with the Christmas spirit” – enough to make any normal person see double. Read more

Your business essentials: year-end review

I’m heading to a year-end business retreat on the New South Wales northern coast, with nine other like-minded business owners at the end of this week, after running my final face-to-face courses for the year. Read more