Brook McCarthy

is a digital marketing trainer,
writer & business coach,
specialising in the health and
creative sectors.

 

CONTENT MARKETING STRATEGIST

Are your content marketing efforts attracting the right customers to your brand, people who champion your product? Or are you struggling to create a coherent, compelling story that’s memorable and relevant across all marketing channels?

WORKPLACE TRAINING

I design and deliver bespoke half-day, full-day or multiple day training programs, at your workplace or off-site on digital marketing and social media strategy, community building, email list growth and the art and science of communication.

BUSINESS COACHING

Need a tailored approach to digital marketing? One-to-one business coaching for business owners, manager and executives combines the best of training, consulting, project management and mentorship with a completely bespoke approach.

 

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Digital marketing insights

Stay on message – but give up control

Nothing is a sure bet in life – except that anything that could go wrong, will go wrong. This is particularly true if you’re busy and especially cannot afford anything to go wrong. This cheery little message isn’t intended to contribute to the concerted worldwide...

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Leonard Cohen on dented perfection

In 1972 in Jerusalem, Leonard Cohen, accompanied on stage by a full complement of musicians and singers, abruptly stopped singing “Bird on the Wire”. “I really enjoy your recognising these songs,” he said to the audience. “But I’m scared enough as it is out here, and...

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Give and receive: Christmas in business

Ah, Christmas! So many expectations, so much stress. Usual suspects include “make peace with warring family members, cook like Nigella, organise catch-ups with all friends, close and distant, finish garden, get a haircut, shop like the clappers, give to charity, be...

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Upcoming Courses

BLOGGING FOR BUSINESS

People expect more information from businesses than ever before.
Business blogging illustrates your experience and expertise, while painting pictures in people’s mind as to your unique point-of-difference.

SOCIAL MEDIA SAVVY

Twenty-first century marketing builds communities around businesses, by being useful, valuable and relevant to their ideal clients. Learn how to heighten your empathy to better understand what your audience is seeking, wanting and needing.

HUSTLE & HEART

If you’re a business owner working in professional services, and you’re wanting to earn more while working fewer hours, then check out the Hustle & Heart group business coaching program, covering digital marketing, public relations and sleaze-free sales.

Who am I?

I’m Brook McCarthy. I've been self-employed since 2008, specialising in digital marketing for small business and solo-entrepreneurs. Prior to this, I was a public relations professional, which is where I first dived into the fast-moving world of online communications. Having worked in small business my entire life, and with my father running his own PR consultancy, I well understand the challenges of small business owners; juggling multiple roles with splintered attention, feeling overstretched and sometimes, overwhelmed.

Many of us start working for ourselves because we want more freedom and flexibility, only to find the dream far removed from our reality. There is a better way. It starts with a plan that reflects not only what we really want to do (not what we think we 'should' do) and – of course – follow through. Learn more about me.