Is your content marketing efforts attracting the right customers to your brand? Or are you struggling to create a coherent compelling story that’s memorable, and relevant across all marketing channels? Read more
Brook McCarthy is a digital marketing trainer, writer & business coach, specialising in the health and creative sectors
Nothing is a sure bet in life – except that anything that could go wrong, will go wrong. This is particularly true if you’re busy and especially cannot afford anything to go wrong.
This cheery little message isn’t intended to contribute to the concerted worldwide political campaign to keep you awake at night. There’s plenty of that! Stay with me. Read more
In 1972 in Jerusalem, Leonard Cohen, accompanied on stage by a full complement of musicians and singers, abruptly stopped singing “Bird on the Wire”.
“I really enjoy your recognising these songs,” he said to the audience. “But I’m scared enough as it is out here, and I think something is wrong every time you begin to applaud.” Read more
Ah, Christmas! So many expectations, so much stress.
Usual suspects include “make peace with warring family members, cook like Nigella, organise catch-ups with all friends, close and distant, finish garden, get a haircut, shop like the clappers, give to charity, be nice to your children, be upbeat and joyous, in line with the Christmas spirit” – enough to make any normal person see double. Read more
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