Hello! I’m Brook. I love the art and science of communication and persuasion. Whatever the medium, effective communication forges connections between people and helps us be understood.
I started my business in early 2008, specialising in digital marketing for small business and solo-entrepreneurs. Prior to this, I was a public relations professional, which is where I first dived into the fast-moving world of online communications.
Small business marketing
Having worked in small business my entire life, and with my father running his own PR consultancy, I well understand the challenges of small business owners: juggling multiple roles with splintered attention, feeling overstretched and sometimes, overwhelmed.
Many of us fall into self-employment or start businesses to enjoy what we do or because we feel a sense of purpose. We may well want more freedom and flexibility, only to find the popular entrepreneur propaganda is far removed from our reality.
There’s a better way to work – where we can enjoy what we do while making good money, without being forever yoked to work.
In 2012, I decided to change the way I worked and devoted myself to creating even more efficiency and leverage in my business, clearer boundaries for my time, and a business plan that reflected my values, desires and vision for a better world. This process led me to launch face-to-face courses around the country, online one-to-one business coaching, and my flagship digital marketing program, Hustle & Heart.
At my blog, I share what I know about compelling, creative communication and digital marketing, as well as finding meaning and satisfaction from our work. Ultimately, all my work is about encouraging others to be bold and brave as well as more empathetic and compassionate in how we communicate.
Hire me for:
A customised in-house training on defining your difference through digital marketing.
Compelling speaking at events, large and small.
Qualifications and experience
I have a Bachelors in Comparative Religious Studies (University of Sydney) and a Masters of International Relations (University of NSW). I am a senior qualified yoga teacher of 16 years’ experience and have several years’ experience in communications and public relations. I also enjoyed a two-year stint tour leader in south-east Asia, with my manager in another country, a company credit card and budget. This developed my wits, independence, intercultural communication and people skills.
I’ve been working in the online arena since early 2005 and embarked on the wild ride of entrepreneurship in early 2008.
I’ve worked at the coalface of social media as it emerged from obscurity to mainstream disruption. Some of the more interesting projects I’ve worked on include: working with the new concept of social commerce with Australian startup Jump On It, writing the strategy and rolling out Twitter channels, and Twitter community management across Australia and New Zealand before the company was bought by Living Social; conceiving, writing, marketing and presenting at one-day online and social media marketing intensives around Australia, from Byron Bay, to Newcastle, Perth to Melbourne, Adelaide to Newcastle, and in my home town of Sydney.
In the media
Articles in which I’ve been featured
Early signs that prove you’re building up to a burn-out (print and web)
Collective Hub, March 23, 2016
Introverts and extroverts – how to successfully manage the two
Seek, September 6, 2016
Q&A with Brook McCarthy
NAVA (National Association for Visual Arts), February 26, 2016
Brook McCarthy profile
Ideas Hoist, January 13, 2013
Self-spruiking is turning lives upside down
Sydney Morning Herald, February 25, 2012.
Beyond Birth [PDF file download] My Child magazine, Autumn 2012.
Fast Track [PDF file download] Sydney Morning Herald, January 7, 2004.
Select articles that I’ve written
Blogging for Creative Business
Creative Plus Business, March 8, 2016
Future yoga [PDF download] Australian Yoga Journal, January 2014
Affiliate marketing: cult or cash cow
How to become confident
Elephant Journal, September 9, 2013
Boldness as a business strategy
Qualified to eye a career [PDF file download] The Australian newspaper, September 5, 2007
Now that you know a little bit more about me, you could:
If you can’t see the wood for the trees, you’re creative or an ‘ideas person’, then go and sign-up for my Non-Planner’s Business Plan.
Or drop me a line below through my contact page.