I started my business in early 2008, specialising in digital marketing for small businesses and solo
entrepreneurs. Prior to this, I was a public
relations professional, which is where I first dived into the fast-moving world of online communications.
What I do.
“…skillfully weave stories with facts with just the right message, at the right time…”
Finally, I offer one-to-one business coaching for executives and owners who are seeking a soulful combination of action and reflection, accountability and resilience, focus and compassion. Find out more here.
What my clients say
I needed help to restart my business marketing because I didn’t have enough clients. I find Brook’s clarity really helpful. She challenges a lot of my assumptions and gets me out of my comfort zone.
The process of working together is excellent. I’ve had a huge amount of practical advice on everything from putting together proposals to writing for my audience. Since coaching, I’ve made changes to my website, started blogging, changed where and how I work, and been far more productive. Brook’s advice on improving SEO led to a new client finding me only through my website for the first time ever! Brook cheered me on as I prepared my proposal and I landed a big new contract. I feel far more confident in my business and where I’m headed since coaching.
- Catherine O'Dwyer, Catherine O'Dwyer Associates
I decided to engage Brook as my business coach because I’d worked with her before and I knew she knew her stuff and I wanted someone ‘in the know’ to support me during my first online course launch. Brook helped me in those pivotal days to focus on the key tasks that were essential, not only to the smooth running of the course, but reaching the people who would be most likely to benefit and would purchase. She was, variously, my teacher, trainer, cheer-squad, confidant, accountability coach, and business manager and it made the whole experience that much more easy. Brook is a great combination of supportive, plain speaking, encouraging, and firm when required.
- Lauren Tober
I don’t know whether to love or hate you. You keep inspiring me to do more and more. Your ideas and insights have been invaluable and, thanks to our collaboration, my business has taken on a exciting new direction. Even though you are keeping me very busy, I wouldn’t change a thing! Thank you Brook!
- Andi Kiprillis, YogaPlus.com.au
I attended two of Brook’s Online Marketing Intensives over the past 14 months – I loved the first half-day course so much, I couldn’t wait to enrol in the full day course just recently. I signed up mostly because Brook’s newsletters make absolute sense to me. Although some of Brook’s ideas seemed well beyond my expertise, she has whittled these into masterpiece status in the course which is very user-friendly. I am excited and inspired – and have converted from a total Facebook naysayer to a now committed (business page) Facebook addict. Brook demystified marketing and social media and shared her clever tricks of the trade in how to sell out an event, fill a yoga room, and keep your Google ranking up.
- Mitch Gibson, Yoga Bowl
Brook’s intensive was a great opportunity to learn the most important parts of a number of online marketing techniques. Brook really empowered us to give it a go. It was fantastic connecting and sharing with like-minded souls and not be intimidated by our competition, recognising that we each have something unique to offer which will attract our specific, and different, customers. Brook is a fun, energetic and passionate person whose authenticity shines through.Brook’s intensive was a great opportunity to learn the most important parts of a number of online marketing techniques. Brook really empowered us to give it a go. It was fantastic connecting and sharing with like-minded souls and not be intimidated by our competition, recognising that we each have something unique to offer which will attract our specific, and different, customers. Brook is a fun, energetic and passionate person whose authenticity shines through.
- Shakti Grace, The Holistic Chef
This is the second course I’ve done with Brook and I’m delighted with what I’ve learned.
Brook’s fun and inspiring way makes the topics accessible and fun, and she is also generous and honest with the course content. Feeling inspired!
- Alexandra Di Cecco, Luminous Women
Brook’s one day course was a real eye-opener. I went from having little knowledge on how to promote my business to being savvy with a variety of on- and off-line mediums. I left the course feeling like a horse ready to bolt at the starting gate, I couldn’t get home fast enough to start implementing all her wonderful strategies. Thank you Brook for an awesome day. A week on, I am already reaping the benefits.
- Rachel Zinman, Rachel Zinman Yoga
Businesses I work with
I work with a wide cross-section of businesses, though I specialise in the health and creative sectors, and particularly businesses in those two sectors which offer professionals services, rather than sell goods.
I offer half-day and full-day strategy sessions on brand messaging, content marketing and digital communications.
Small business marketing training: Hustle & Heart
Having worked in small business my entire life, and with my father running his own PR consultancy, I well understand the challenges of small business owners: juggling multiple roles with splintered attention, feeling overstretched and sometimes, overwhelmed.
Many of us fall into self-employment or start businesses to enjoy what we do or because we feel a sense of purpose. We may well want more freedom and flexibility, only to find the popular entrepreneur propaganda is far removed from our reality.
There’s a better way to work – where we can enjoy what we do while making good money, without being forever yoked to work.
If you’re a small business owner or sole trader, and want to upgrade your digital marketing skills, learn how to attract publicity, manage your own PR and improve your sales skills, then check out my business, Hustle & Heart, with its flagship online program of the same name.
Experience & qualifications
I’ve been working in the online arena since early 2005 and embarked on the wild ride of entrepreneurship in early 2008.
I’ve worked at the coalface of social media as it emerged from obscurity to mainstream disruption. Some of the more interesting projects I’ve worked on include: working with the new concept of social commerce with Australian startup Jump On It, writing the strategy and rolling out Twitter channels, and Twitter community management across Australia and New Zealand before the company was bought by Living Social; conceiving, writing, marketing and presenting at one-day online and social media marketing intensives around Australia, from Byron Bay, to Newcastle, Perth to Melbourne, Adelaide to Newcastle, and in my home town of Sydney.
I also enjoyed a two-year stint tour leader in south-east Asia, with my manager in another country, a company credit card and budget. This developed my wits, independence, intercultural communication and people skills.
In the media
Articles in which I’ve been featured
Early signs that prove you’re building up to a burn-out (print and web)
Collective Hub, March 23, 2016
NAVA (National Association for Visual Arts), February 26, 2016
Select articles that I’ve written